Shop the New Collection

New Arrivals

Together for the North
from $107.00
This design was created with a heavy heart.

Like so many others, I’ve been watching the wildfires spread across Northern Ontario, including areas close to home. Seeing communities evacuate and hearing about the impact on places that mean so much to so many has been heartbreaking.

To do a small part, 100% of the profits from every Together for the North purchase will be donated to support wildfire relief for affected communities in Northern Ontario.

Thank you for helping me turn a simple design into something that gives back.

Miigwech for standing with the North. ❤️



Who knew that the softest hoodie you'll ever own comes with such a cool design. You won't regret buying this classic streetwear piece of apparel with a convenient pouch pocket and warm hood for chilly evenings.

• 100% cotton face
• 65% ring-spun cotton, 35% polyester
• Front pouch pocket
• Self-fabric patch on the back
• Matching flat drawstrings
• 3-panel hood
• Blank product sourced from Pakistan

Disclaimer: This hoodie runs small. For the perfect fit, we recommend ordering one size larger than your usual size.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
100% Nii’igi’on Bimaadiziwin Tee
from $51.50
Wear your values.

Inspired by Anishinaabe teachings, this minimalist design is a quiet reminder to live with intention, balance, and authenticity. Clean typography and timeless styling make this tee easy to wear while carrying a deeper meaning rooted in culture.

Whether you’re reconnecting with your language, honoring your teachings, or simply embracing a life lived with purpose, this shirt is designed to accompany you every step of the journey.

Details

Minimalist front print
Soft, comfortable unisex fit
Designed for everyday wear
Inspired by Anishinaabe language and teachings



If you’re looking for a thick, structured tee that’s also super soft and breathable—look no further! The unisex garment-dyed heavyweight t-shirt ticks all the boxes and is made of 100% ring-spun cotton. The regular t-shirt style will complement most looks and fit you to a tee.

• 100% ring-spun cotton
• Fabric weight: 6.1 oz/yd² (206.8 g/m²)
• Garment-dyed
• Relaxed fit
• 7/8″ double-needle topstitched collar
• Twill-taped neck and shoulders for extra durability
• Double-needle armhole, sleeve, and bottom hems
• Blank product sourced from Honduras

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Together for the North Tee
from $57.00
This design was created with a heavy heart.

Like so many others, I’ve been watching the wildfires spread across Northern Ontario, including areas close to home. Seeing communities evacuate and hearing about the impact on places that mean so much to so many has been heartbreaking.

To do a small part, 100% of the profits from every Together for the North purchase will be donated to support wildfire relief for affected communities in Northern Ontario.

Thank you for helping me turn a simple design into something that gives back.

Miigwech for standing with the North. ❤️


If you’re looking for a thick, structured tee that’s also super soft and breathable—look no further! The unisex garment-dyed heavyweight t-shirt ticks all the boxes and is made of 100% ring-spun cotton. The regular t-shirt style will complement most looks and fit you to a tee.

• 100% ring-spun cotton
• Fabric weight: 6.1 oz/yd² (206.8 g/m²)
• Garment-dyed
• Relaxed fit
• 7/8″ double-needle topstitched collar
• Twill-taped neck and shoulders for extra durability
• Double-needle armhole, sleeve, and bottom hems
• Blank product sourced from Honduras

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
You are Medicine Crop Top
$40.00
Sometimes the most important reminder is the one we need to hear ourselves.

You Are Medicine is a tribute to the strength, resilience, and goodness that already exists within each of us. In many Indigenous teachings, medicine isn’t just something we take—it’s the love we give, the knowledge we carry, the way we care for one another, and the gifts we bring to our communities.

This design is a reminder that your voice matters, your presence matters, and the way you move through the world can be healing.

Details

Soft, comfortable cropped fit
Designed for everyday wear
Original Loon Sturgeon design
Created to inspire connection, healing, and self-worth


This crop top is made of 100% combed cotton, which makes the shirt extremely soft and more durable than regular cotton shirts. The relaxed fit and dropped shoulders ensure comfortable wear, while the cropped length makes it perfect for spring and summer.

• 100% combed cotton
• Heather colors are 15% viscose and 85% cotton
• Fabric weight: 5.3 oz/yd² (180 g/m²)
• Relaxed fit
• Cropped length
• Ribbed crew neck
• Dropped shoulders
• Side-seamed construction
• Shoulder-to-shoulder taping
• Double-needle hems
• Preshrunk
• Blank product sourced from Bangladesh

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Featured Products

You are Enough Tee
from $57.00
A reminder you can wear every day.

Featuring the bold affirmation “You Are Enough” paired with the Ojibway translation “Giin Gagwejitoon,” this design celebrates self-worth, resilience, and the strength that already lives within you. Whether you’re on your own healing journey or gifting it to someone who needs the reminder, this shirt is made to inspire confidence and connection.

Soft, comfortable, and designed for everyday wear, it’s more than a T-shirt—it’s a message.

Features:

Bold front graphic with “You Are Enough”
Ojibway translation beneath the design
Comfortable unisex fit
Perfect for everyday wear or as a meaningful gift



If you’re looking for a thick, structured tee that’s also super soft and breathable—look no further! The unisex garment-dyed heavyweight t-shirt ticks all the boxes and is made of 100% ring-spun cotton. The regular t-shirt style will complement most looks and fit you to a tee.

• 100% ring-spun cotton
• Fabric weight: 6.1 oz/yd² (206.8 g/m²)
• Garment-dyed
• Relaxed fit
• 7/8″ double-needle topstitched collar
• Twill-taped neck and shoulders for extra durability
• Double-needle armhole, sleeve, and bottom hems
• Blank product sourced from Honduras

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Land. Language. Love. Tee
from $51.50
Three words. One purpose.

Land. Language. Love. represents the values that inspire every Loon Sturgeon design. It is a reminder to stay connected to the land that grounds us, the language that carries our stories, and the love that strengthens our communities.

Created with a timeless, minimalist style, this tee is designed for everyday wear while celebrating Indigenous culture, connection, and belonging.

Details

Soft, comfortable unisex fit
Minimalist everyday design
Inspired by Anishinaabe values
Designed by Loon Sturgeon
Land. Language. Love.
Wear what matters.



Upgrade your wardrobe with this oversized t-shirt made from 100% organic combed ring-spun cotton. It’s designed with dropped shoulders and a wide collar, making it perfect for everyday streetwear outfits.

• 100% organic combed ring-spun cotton
• Fabric weight: 5.9 oz./yd.² (200 g/m²)
• Oversized fit
• Set-in sleeves
• Dropped shoulders
• 1 × 1 rib at collar
• Self-fabric neck tape on the inside of the back
• The fabric of this product holds certifications for its organic cotton content under GOTS (Global Organic Textile Standard) and OCS (Organic Content Standard)
• Blank product sourced from Bangladesh

The sizes correspond to a bigger size in the European market, customers from that region should order a size down.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
You are medicine
$60.00
Sometimes the most important reminder is the one we need to hear ourselves.

You Are Medicine is a tribute to the strength, resilience, and goodness that already exists within each of us. In many Indigenous teachings, medicine isn’t just something we take—it’s the love we give, the knowledge we carry, the way we care for one another, and the gifts we bring to our communities.

This design is a reminder that your voice matters, your presence matters, and the way you move through the world can be healing.

Details

Soft, comfortable cropped fit
Designed for everyday wear
Original Loon Sturgeon design
Created to inspire connection, healing, and self-worth


Rock a classic sweatshirt silhouette with ribbed crew neck, long sleeve cuffs, and a flat hem. Layer it up or wear it on its own for a contemporary streetwear look. With the soft fleece inside and comfortable fit, it’s sure to become your favorite everyday sweater right away!

• 100% cotton face
• 65% cotton, 35% polyester
• Charcoal Heather is 55% cotton, 45% polyester
• Fabric weight: 8.5 oz/y² (288.2 g/m²)
• Tightly knit 3-end fleece
• Side-seamed construction
• Self-fabric patch on the back
• Double-needle stitched rib collar, cuffs, and hem
• Blank product sourced from Pakistan

Disclaimer: This sweatshirt runs small. For the perfect fit, we recommend ordering one size larger than your usual size.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Featured Products

The Truth already lives within me
from $75.50

The truth already lives within me.

Inspired by Anishinaabe teachings, this design is a reminder to trust your inner wisdom. Featuring a hand-drawn woodland-inspired emblem with symbols of the moon, feather, loon, and medicine, it represents the connection between spirit, nature, and self.

Soft, lightweight, and easy to layer, this cropped hoodie blends contemporary style with meaningful Indigenous design. Whether you’re exploring the outdoors, gathering with community, or enjoying a quiet moment, it’s made to remind you that the answers you seek are already within you.

Features
Soft fleece interior for everyday comfort
Relaxed cropped fit
Woodland-inspired original artwork
Designed to celebrate Anishinaabe language and culture
Perfect for layering year-round
Meaning
“Mii Maanda Ezhi-Gkendjik” translates to “The truth already lives within me.” It reminds us that clarity, strength, and guidance come from reconnecting with ourselves, our ancestors, and the land.

Let fashion take over your wardrobe with this great statement piece. The trendy raw hem and matching drawstrings means that this hoodie is bound to become a true favorite.

• 52% airlume combed and ring-spun cotton, 48% poly fleece
• Fabric weight: 6.5 oz/yd² (220.39 g/m²)
• Dyed-to-match drawstrings
• Dropped shoulder cut
• Cropped body with a raw hem
• Blank product sourced from Mexico, Nicaragua or the United States

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
The Truth already lives within me
from $43.50
The truth already lives within me.

Inspired by Anishinaabe teachings, this design is a reminder to trust your inner wisdom. Featuring a hand-drawn woodland-inspired emblem with symbols of the moon, feather, loon, and medicine, it represents the connection between spirit, nature, and self.

Soft, lightweight, and easy to layer, this cropped hoodie blends contemporary style with meaningful Indigenous design. Whether you’re exploring the outdoors, gathering with community, or enjoying a quiet moment, it’s made to remind you that the answers you seek are already within you.

Features
Soft fleece interior for everyday comfort
Relaxed cropped fit
Woodland-inspired original artwork
Designed to celebrate Anishinaabe language and culture
Perfect for layering year-round

Meaning
“Mii Maanda Ezhi-Gkendjik” translates to “The truth already lives within me.” It reminds us that clarity, strength, and guidance come from reconnecting with ourselves, our ancestors, and the land.



You've now found the staple t-shirt of your wardrobe. It's made of 100% ring-spun cotton and is soft and comfy. The double stitching on the neckline and sleeves add more durability to what is sure to be a favorite!

• 100% ring-spun cotton
• Sport Grey is 90% ring-spun cotton, 10% polyester
• All Heather colors are 65% polyester, 35% cotton
• 4.5 oz/yd² (153 g/m²)
• Shoulder-to-shoulder taping
• Quarter-turned to avoid crease down the center
• Blank product sourced from Bangladesh, Nicaragua, Honduras, Dominican Republic, Haiti or Guatemala

Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Northern Soul Tee
from $51.50
Some places never leave us.

Northern Soul is inspired by the forests, lakes, and quiet strength of the North. It’s for those who feel at home beneath the pines, connected to the land, and grounded by the places that shaped them.

Whether the North is where you were raised, where your family is from, or simply where your heart feels most at peace, this design is a reminder that home is something we carry with us.

Details

Soft, comfortable unisex fit
Minimalist woodland-inspired design
Created for everyday wear
Designed by Loon Sturgeon

Upgrade your wardrobe with this oversized t-shirt made from 100% organic combed ring-spun cotton. It’s designed with dropped shoulders and a wide collar, making it perfect for everyday streetwear outfits.

• 100% organic combed ring-spun cotton
• Fabric weight: 5.9 oz./yd.² (200 g/m²)
• Oversized fit
• Set-in sleeves
• Dropped shoulders
• 1 × 1 rib at collar
• Self-fabric neck tape on the inside of the back
• The fabric of this product holds certifications for its organic cotton content under GOTS (Global Organic Textile Standard) and OCS (Organic Content Standard)
• Blank product sourced from Bangladesh

The sizes correspond to a bigger size in the European market, customers from that region should order a size down.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Sand Collection

Natural Textures

AKI — The Land Vintage Tee
from $51.50
Aki means land in Anishinaabemowin.

Inspired by the lakes, rocky shorelines, night skies, and quiet beauty of Northern Ontario, this vintage-style design celebrates our connection to the land that holds our stories, teachings, and memories.

Featuring a loon resting on the water beneath the sun, moon, and stars, this shirt is a reminder that the land is more than a place—it is home, relative, and teacher.

Details

Vintage-inspired Northern Ontario landscape
Anishinaabemowin language design
Soft, comfortable unisex fit
Designed for everyday wear
Created by Loon Sturgeon




Upgrade your wardrobe with this oversized t-shirt made from 100% organic combed ring-spun cotton. It’s designed with dropped shoulders and a wide collar, making it perfect for everyday streetwear outfits.

• 100% organic combed ring-spun cotton
• Fabric weight: 5.9 oz./yd.² (200 g/m²)
• Oversized fit
• Set-in sleeves
• Dropped shoulders
• 1 × 1 rib at collar
• Self-fabric neck tape on the inside of the back
• The fabric of this product holds certifications for its organic cotton content under GOTS (Global Organic Textile Standard) and OCS (Organic Content Standard)
• Blank product sourced from Bangladesh

The sizes correspond to a bigger size in the European market, customers from that region should order a size down.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Loon Sturgeon Classic Crewneck
from $83.00
Simple. Timeless. Rooted in culture.

The Loon Sturgeon Classic Crewneck is designed for those who appreciate understated style with meaningful roots. Featuring our signature logo across the chest, this sweatshirt represents a connection to land, water, and the stories that shape who we are.

Made for everyday comfort, it’s the kind of piece you’ll reach for whether you’re heading into town, sitting around a campfire, or watching the sunrise over the lake.

Crafted with a soft fleece interior and a relaxed unisex fit, this crewneck is built to become a staple in your wardrobe.

Features

Soft fleece-lined interior
Relaxed unisex fit
Signature Loon Sturgeon logo
Designed in Canada
Everyday comfort with a timeless look




This sweatshirt is like a thrifted gem, but better. It provides a soft, worn-in feel, vintage-washed colors, and a relaxed fit—ideal for everyday wear.

• 80% ring-spun cotton, 20% polyester
• Garment-dyed 3-end fleece with a 100% cotton face
• Fabric weight: 9.5 oz./yd.² (322 g/m²)
• Yarn diameter: 30 singles
• Relaxed fit
• Side-seamed construction
• 1 × 1 rib at collar, cuffs, and waistband
• Forward-rolled shoulder
• Twill tape on the inside of the back neck
• Twill label
• The fabric of this product is OEKO-TEX Standard 100-certified
• Blank product sourced from El Salvador

Disclaimer: This sweatshirt undergoes garment-dyeing and softening processes, which may cause slight color variations.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!